Manufacturers face a variety of staffing and sales channel issues, including contract negotiation, construction of collateral sales material and measuring marketing effectiveness.
With experience as both a sales and a management professional, we can provide assistance in:
Sales Channel Optimization
* Staffing and prospective employee evaluation * Establishing criteria for evaluation of representatives * Selecting commissioned representatives and resellers * Writing contracts for representation * Writing effective sales scripts for sales personnel and representatives * Exporting directly and through resellers
* Creating pricing strategies
Advertising and Promotion
* Introducing New Products * Writing for technical audiences * Designing websites and measuring their effectiveness * Creating strategies for Search Engine optimization * Producing catalogs and data sheets * Conducting direct mail and email campaigns * Managing print and web advertising
General Management Issues * Assessing the value of the firm * Attracting capital and selling equity