Page Title
    Technical Marketing Consultants
    Serving the Microwave Electronics Community
Sales Management Challenges
__________________________________________________
Manufacturers face a variety of staffing and sales channel issues, including contract
negotiation, construction of collateral sales material and measuring marketing
effectiveness.

With experience as both a sales and a management professional, we can provide assistance in:

Sales Channel Optimization

* Staffing and prospective employee evaluation
* Establishing criteria for evaluation of representatives
* Selecting commissioned representatives and resellers
* Writing contracts for representation
* Writing effective sales scripts for sales personnel and representatives
* Exporting directly and through resellers

* Creating pricing strategies


Advertising and Promotion

* Introducing New Products
* Writing for technical audiences
* Designing websites and measuring their effectiveness
* Creating strategies for Search Engine optimization
* Producing catalogs and data sheets
* Conducting direct mail and email campaigns
* Managing print and web advertising


General Management Issues

* Assessing the value of the firm
* Attracting capital and selling equity




Technical Marketing Consultants
Phone Number:   (973) 228-7800
Fax Number:        (973) 228-6686

Email:   
alan@technicalmarketingconsultants.com
65 Roosevelt Street
Roseland, NJ 07068
    Technical Marketing Consultants
and
    TMA-RF Distributors
    Serving the Microwave Electronics Community